Ingredients you actually want to eat
In life we follow the KISS method. And when "keep it simple stupid" applies to food you want a five year old to be able to read the list of ingredients and think that it sounds yummy. All of our products fit that bill.
We also can't all be the best at everything. So instead of making a bunch of mediocre products ourselves we've found small-batch producers who are the top of their respective games. Who wants the best jerky, fruit leathers, olive oils, spices.... well we do. And so should you.